ALEX FITZ
Alex had a successful 14-year career in Silicon Valley’s tech industry. Until one day, she decided she didn’t.
Jewelry was something she’d always adorned herself with, but it became something serious as Alex started taking after-hours metalsmithing classes. As her passion grew, Alex found herself consumed with the idea of making jewelry on her own. Eight months later, she was endlessly designing the first collection for Alex Fitz.
Since 2018, Alex has been crafting fashion-forward fine jewelry collections made from ethically-sourced stones for modern wear. As a “recycling freak”, Alex’s designs will always incorporate recycled gold and sustainable operations will be at the forefront.
