SUSANNAH KING
Bold Jewellery, Made by A 4TH GENERATION JEWELER.
At the heart of Susannah King is a belief that jewellery should feel powerful, personal, and unapologetically expressive. A fourth generation goldsmith, King creates one of a kind and small batch fine jewellery that blurs the line between wearable art and everyday adornment, defined by confident silhouettes, vivid colour, and an unmistakable sense of individuality.
Born into a family immersed in craft, Susannah’s path into jewellery was almost inevitable. Her mother worked in gemmology, her father is a master goldsmith, her grandfather a silversmith, and her great uncle an engraver. Generations of skill and knowledge shaped her understanding of materials from an early age. She sold her first piece at just fourteen while learning in her father’s workshop, an environment that grounded her creativity firmly in technique and tradition.
After graduating from the British Academy of Jewellery in Hatton Garden in 2019, King travelled internationally and quickly gained recognition from names including Paul Smith and Farfetch. Rather than following a conventional route, she chose to build her practice independently, blending centuries old goldsmithing techniques with a distinctly contemporary outlook.
Social media has played a role in the growth of the brand, allowing King to connect directly with a global audience through regular online drops and a much sought after bespoke waiting list. Yet for her, visibility has never replaced craft.
“Social media allowed me to reach people very quickly, but the work has always been about craftsmanship,” says King. “Everything is made by hand in our London workshop, and that level of care is what turns a first purchase into a long term relationship.”
In a jewellery landscape that can often feel predictable, Susannah King’s designs offer something refreshing. These are pieces that encourage self expression, celebrating individuality rather than conformity. Each jewel carries its own energy and presence, designed for wearers who want their jewellery to say something about who they are.
Now based in her own shop and workshop in Kensington, London, King continues to grow at her own pace, prioritising quality, connection, and creative freedom. Later this month, she will make her US trade show debut at Melee The Show in New York, marking a considered step into wholesale with a focus on long term retail partnerships.
For US retailers, Susannah King represents a rare balance. A digitally native brand with strong visibility, underpinned by serious fine jewellery credentials, deep craft knowledge, and integrity at its core. Her work speaks to a new generation entering the fine jewellery space, while offering the substance, skill, and longevity that discerning buyers expect.
At the heart of Susannah King is a belief that jewellery should feel powerful, personal, and expressive. A fourth-generation goldsmith, King creates one-of-a-kind and small-batch fine jewellery that blends bold silhouettes and vivid colour with generations of traditional craftsmanship.
Handmade in her London workshop using upcycled gemstones and bespoke elements, her pieces balance playfulness with technical precision and a strong sense of individuality. With a growing international following and a Kensington shop and studio, King represents a new generation of fine jewellery makers, combining digital reach with serious craft, sustainability, and long-term wearability.
