VALE JEWELRY

Between Two Worlds

For over two decades, the creative duo of twin sisters Eva and Ava Bai behind Vale Jewelry has quietly redefined modern fine jewelry from their New York studio. Born from a shared love of hands-on artistry and shaped by complementary yet distinct design sensibilities, their brand is a study in subtle contrasts: modern but timeless, refined yet effortless, and minimal with a hint of the unexpected.

Vale, aptly named for the serene space between two hills, reflects the sisters’ harmonious partnership. Both graduates of Carnegie Mellon University, the sisters later trained in metallurgy and gemology at FIT and GIA, grounding their creative vision in a deep technical understanding of materials and form. This foundation is evident in every piece they create, where craftsmanship meets curation.

What sets Vale apart is their commitment to showcasing the innate beauty of each stone. They favor rose-cut and antique diamonds, diamond slices, grey stones, and natural-colored sapphire gems chosen not for perfection but for personality. Whether it’s a one-of-a-kind engagement ring or a stackable band, their settings are designed to elevate, not overpower, letting the stone’s character lead.

Visit Vale Jewelry at Melee The Show New York

Their understated approach has resonated strongly with a generation of brides seeking alternatives to traditional bridal jewelry. Using repurposed gold and recycled diamonds, Eva and Ava offer sustainable, deeply personal pieces that feel modern but grounded in meaning. Each commission is a collaboration, an invitation to create something truly individual.

Beyond their loyal clientele of bespoke collectors, Vale’s quiet elegance has caught the eye of stylists and celebrities alike, worn by the likes of Sarah Jessica Parker, Gabrielle Union, and Lena Dunham. Yet despite the spotlight, the sisters remain focused on their original ethos: to make jewelry that is versatile, wearable, and reflective of the woman who wears it.

With their intuitive use of space, balance, and form, Vale Jewelry continues to occupy a unique place in contemporary design, where two creative voices meet in perfect harmony.