ERIN CUFF

Jewelry Rooted in Craft and Memory

In the foothills of Northern California, surrounded by redwoods and golden light, jeweler Erin Cuff creates each of her pieces entirely by hand. Her work is shaped not only by fire and metal but also by a deep and personal understanding of artistry, honed through a background in photography, woodworking, and fine art and grounded in the landscapes of the American Southwest, where she was raised.

Erin's jewelry walks the line between refinement and ruggedness. Forged in sterling silver and solid 14k or 18k yellow gold, her pieces are heirlooms in the making, elegant yet utilitarian, sentimental yet sculptural. Her forms echo desert silhouettes, the clean lines of mid-century design, and the quiet beauty of folk art. Yet it is the influence of her grandmother, Madelyn, a classically trained jeweler and gemologist active from the 1970s through the early 2000s, that runs deepest. Madelyn's legacy lives on in Erin's devotion to meaningful craftsmanship and meticulous detail.

Erin's technical foundation was shaped by her time studying under master silversmith Billy King at Sterling Quest in San Miguel de Allende, Mexico. Later, she deepened her practice in goldsmithing while working in the industry across Oakland and San Francisco, cities she called home for over a decade. These formative years instilled a love for both precision and experimentation, a duality that defines her current work. At the heart of her studio practice is a desire to create pieces that feel intimate and enduring. Whether she's engraving a signet ring with a family monogram, reimagining a treasured heirloom, or designing a one-of-a-kind piece from scratch, Erin brings warmth and intentionality to each commission. Her stone palette includes antique and recycled white diamonds, salt and pepper diamonds, colored diamonds, sapphires, and other singular finds, always chosen with care and respect for their origin.

Visit Erin Cuff at Melee The Show New York

Though she works from her Northern California studio, Erin frequently collaborates with clients remotely, offering video consultations and guidance throughout the customs process. It's a modern approach to a timeless craft, one that opens her work to a broader audience without sacrificing the personal touch that defines it. Erin Cuff's jewelry feels like something that has always existed quietly, powerful, deeply personal, and made to last. Each piece carries its own story, and in Erin's hands, those stories are built to be worn every day and passed down for generations.